We went over Twitter Tips for Writers but I am here to tell you that Pinterest is just as great of a resource. In fact, it is the perfect place for your writer brand to thrive. A study by Ahology has shown 83 percent of active users prefer to follow a brand than a notable celebrity. That is a huge opportunity for you as a writer to create a vibrant, interesting brand while simultaneously using Pinterest to inspire your own writing career. That’s right, I said it, I use Pinterest to overcome writer’s block and promote myself at the same time. Here’s how:
1. Inspiration Boards: I have my “Publishing” and “Writing Advice” boards, but I have a completely separate Inspiration board. My genre of choice is fantasy, so this board reflects that. No quotes or writing advice, just beautiful images that spark a fire in my brain to keep writing. The great thing about looking at an inspiration board, is that you have complete control over what is in there. Unlike Tumblr or Twitter, where you are subject to other people’s posts. This also helps in promotion, because I promise you there is another writer out on the interweb who writes a similar genre to you. Offer them this board and you’ve become a resource of inspiration.
2. Post Your Blog Updates: You link all of your blog posts to Twitter, why aren’t you pinning them, too? I have a Pinterest board dedicated solely to my website. If you’re not already doing so, you should definitely consider posting ALL of your blog posts on Pinterest, with an eye-catching graphic to match. What’s great about Pinterest and its users is they will probably re-pin your post even if they don’t read it right there on the spot, saving it for later and pushing it into their follower’s feeds.
3. Join Group Boards: The idea here is to become a resource online, that will help build your brand. The more reliable and “share-able” your content is presented, the stronger your brand becomes. There are TONS of writer group boards on Pinterest for your promotional or advice content. Just be sure to be polite and follow each board owner’s rules and guidelines when posting. I usually upload my blog posts to my official Blog Board, and then pin them to the group boards so other writers can find them. Or, hey, if you’re not a rule follower, create your own group board and invite other writers to join!
4. Branch Out: Not every single board has to be about writing. You are a person, not a social media robot, and usually people have more than one interest. I pin fitness, wedding planning, and marketing topics all the time. The point of social media, at least in my eyes, is to present a genuine version of yourself to the world. Let people get to know who you are. With that being said, think first about how you want the online world to perceive you. What’s your message? What’s important to you? Stick to that.
5. Utilize Writing Resources: There are endless amounts of writing resources on Pinterest from self-publishing your novel to getting the first page written down to character development. Unlike Twitter, there is less promotional content being pushed around, so it’s easier to stay on track and find the helpful advice you need. Don’t have time to read a blog post right there on the spot? Pin it for later.
Keep this in mind: Social media can be daunting. but polishing your online brand is essential to making book sales. You do not have to be on every platform, and you definitely do not need to be present every second of the day. Just remember to limit your time spent and focus the real meat of your day on actually writing, and you can’t go wrong!